We understand complex medical facts and know how to establish precise physician and patient profiles. We act successfully by always combining our analytic and strategic approach with creativity. At all levels: from brainstorming, conception and creation to cost-effective implementation and performance measurement.

Detailed range of services in Medical Marketing

Strategy and conception 

• Development and realisation of intertwined brand, content and service strategies
• Launch campaigns incl. prelaunch activities: Multichannel marketing/communication
• Development of a visual product presentation : «from scratch» as well as adaptation of international campaigns to Switzerland

Online / Digital Marketing

• eDetailer/Visual Aids (Prelaunch & Launch Pads, Updates & Development), Differentiation Decks, Objection Handlers
• Web sites incl. SEO optimisation (Disease Awareness & Patient services), with and without login-protected HCP domain
• Slide Sets (Speaker Kits) for HCP
• Newsletter incl. evaluation of data
• Apps, gamification solutions, videoclips, animated graphics
• DocWorld works with applications provided by Veeva, IQVIA, Pitcher, Agnitio

Print / Digital (cross-media)

• Advertisments, Folders, Leave Behinds, Dose Regimen, Study Factsheets
• Mailings incl. response analysis
• Congress booths/presence at congresses
• Patient information material
• Point of Sale (PoS) activities
• Awareness campaigns for patients and relatives
• National observational studies (post-marketing observational studies PMOS): Conception, realization, evaluation, publication

Events

• Stakeholder workshops (ex. Advisory Boards, Concept Boards, Expert/Counselling Boards) with  specialists, primary care physicians or patients
• Education courses for specialists or public/patients incl. speaker training
• Congresses: Satellite and update symposia
• Lecture Tours
• Launch Events
• Media events / press conferences

For us communication is synonymous with a wide variety of verbal skills and with a sophisticated selection of communication channels. Whether having an interview with decision-makers or formulating and creating messages for your campaign: We always communicate in a professional manner and with the necessary intuition for the right words. Our texts achieve their aim and respect the regulatory requirements of Swiss legislation and the relevant codes! 

Detailed range of services in Medical Communication

Campaigning / Conception and strategy 

• Development and realisation of cross-media brand, content and service strategies
• Disease Awareness campaigns, patient information material
• Patient Advocacy: Conception and realisation of measures with the collaboration of patient organisations incl. patient events

Text / Content

• Product and science PR: PR articles, infomercials, congress reporting, interviews with experts, background articles
• Editorial articles (experts, public), special publications, enclosures
• Medical Writing: Expert recommendations, position statements, pocket guides, scientific publications incl. posters/abstracts

Public Relations (PR)

• Public relation and press work: Media events, press conferences
• Media planning and media placements (in collaboration with Medworld AG)

Our trained moderators possess wide expertise: both in scientific know-how as well as in marketing and communication. We know how to moderate in a results-oriented way even when questions prove to be complex and target groups demanding. Using digital tools specifically increases participants’ interactivity and allows immediate inclusion of voting results, opinions and recommendations.

Detailed range of services Workshops & Moderations

Medical Affairs

• Advisory Boards
• Consensus conferences

Patient Advocacy

• Patient workshops, possibly mixed with doctors
• Patient events (information events)

Market research

• Focus groups
• Counselling/expert workshops
• Sounding boards

Strategie / Marketing

• Concept Boards
• Speaker Boards

We understand the structures, master the terminology and know the nuances of the Swiss health care market. Thanks to our large network and our target-group-specific approach we are successful in analysing the targeted market in a focused manner. Collected data are carefully evaluated and recommendations formulated.  

Detailed range of services Market Research

Customized or omnibus

• On-line, by phone, face-to-face, workshops: Conception, realisation, evaluation and recommendations
• Patient surveys: online surveys of patients with specific diseases (e.g. psoriasis, multiple sclerosis, etc.)  Detailed information »
• Med-panel; monthly omnibus among general practitioners from the German and French part of Switzerland. Detailed information »
• Optimisation of marketing and communication documents (folder tests, dialogue tests)
• National observational studies (post-marketing observational studies PMOS): Conception, realization, evaluation, publication
  Message Recalls

Message Recalls

• Message recall test to improve sales force, product placement, market penetration, awareness; verification and refinement of marketing and sales concepts