Pharmaceutical and Healthcare Marketing

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We develop effective strategies that focus on the benefits of your product or service – precisely, creatively and across all relevant channels.

With our medically sound perspective and strong analytical expertise, we sharpen healthcare professional and patient profiles and translate complex content into clear, concise key messages.

Strategy and conception
Development of integrated brand, content and service strategies – from launch and repositioning to life cycle management. Multichannel campaigns and localisation of international campaigns to the Swiss market are included.

Digital and online marketing
SEO-optimised websites, newsletters, slide sets, visual aids, eDetailer, apps, videos and podcasts. Implementation via systems such as Veeva, IQVIA, Pitcher and Agnitio. AI-supported optimisation included, of course.

Print and promotion
Campaign materials such as adverts, folders, mailings, patient information leaflets, congress appearances, awareness measures and case-based experience reports.

Events and training
Stakeholder workshops, training courses (live, online, hybrid), symposia, launch and media events – from conception to realisation.

Media planning
Our team uses state-of-the-art media planning tools. Thanks to our close relationships with key players in the media industry, including leading publishers, editorial offices, media houses and online platforms, we can deliver your campaign to your target group efficiently, precisely and cost-effectively.

Share your project idea with us and get started together.

Related services

Pharmaceutical Communication

Medical writing, website content, PR and targeted communication strategies. We develop content that resonates with healthcare professionals, creates trust and supports long-term positioning.

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Market Research

Qualitative and quantitative research among doctors, pharmacies and other healthcare professionals to support evidence-based decision-making.

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Omnibus Surveys

Efficient online surveys via exclusive med-panels for fast, fact-based decisions. Target groups: General practitioners, pharmacies / druggists or specialists tailored for your needs.

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